Dr.Pratt

“In a world without measurement, marketing is just a game of luck.”

By

Pratt Hetrakul

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Voices from our partners across Asia

“Pratt has been instrumental in enabling PMAX to adopt Robyn MMM and turn it into a true competitive advantage for PMAX in Vietnam. With his guidance, we successfully localized the framework to fit the Vietnam market and activated it with several leading clients. The early results have been very positive—helping brands optimize media allocation with measurable ROI improvement. Beyond Vietnam, Pratt’s regional leadership has bridged Thailand and Vietnam, setting an APAC model for how MarTech innovation like Robyn MMM and Measurement 360 can be democratized and scaled across markets. His contribution has been a critical enabler for PMAX in building data-driven solutions that create real business value.”

Hạnh Lê

Chief Operating Officer, PMAX

“คุณ ปรัชญ์ ได้ผลักดันให้ The Red Carbon พัฒนาเครื่องมือต่อยอดจาก MMM ของเราเอง จนสามารถนำไปใช้กับแบรนด์ได้จริง ช่วยให้ลูกค้าของเราสามารถตัดสินใจเกี่ยวกับงบ media ได้บนพื้นฐานของข้อมูลเชิงลึก คุณ ปรัชญ์ ช่วยให้งานของเราไม่หยุดอยู่เพียงแค่ “การวัดผล” แต่ยกระดับสู่ “การสร้างผลลัพธ์” ให้กับทุกแบรนด์ที่เราดูแล

พัชรสุทธิ์ สุจริตตานนท์
Managing Director
The Red Carbon
“It has been a privilege to work with Dr. Pratt over the past year on advancing the use of data science and Marketing Mix Modeling (MMM) for our clients. What stands out most is not only his ability to generate powerful ideas, but his determination to see them through to implementation — ensuring measurable results for the businesses he supports.
Dr. Pratt combines deep technical expertise with a practical, results-oriented mindset. He has become our trusted partner and the definitive go-to person whenever we need to navigate complex challenges in data science. His leadership and commitment to driving impact make him an outstanding candidate for recognition as a true leader in technology”.

Pongsapak Tuenchitt

Co-Founder, Convert Cake

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