Why measurement?
“Measurement is the new engine of growth — and it’s time Thai marketers harness its power.”
MMM case studies in TH
Why built this website?
I built this website with one simple mission —
to make marketing measurement accessible for every Thai marketer and SME.
Many know that data matters, but few know where to begin.
Here, I turn complex “measurement” concepts into practical tools you can actually use — so you can grow smarter, spend wiser, and make every baht count.
รู้ไหม… Gen Z “ไม่คลิก”
ถึงเวลาวัดสิ่งที่สะท้อน “ความตั้งใจ” ไม่ใช่แค่ “การกด”
Dr.Pratt 